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APS “Full Frontal Psychology” Blog Title Dehumanizing and Reckless

I was checking my email just now and I came across an email to members of APS (Association for Psychological Science). I opened it and saw that there was a blog post on an APS blog entitled “Full Frontal Psychology.” I was floored and immediately felt sick to my stomach. I had to say something. I couldn’t just sit there and watch such depravity happen in a field that I care about. You can find the blog here. -MO

Blog banner for Association for Psychological Science blog "Full Frontal Psychology"

We urge everyone to copy and paste the below letter, or write your own letter and send it to the Association for Psychological Science here using their contact form, on their Facebook page as a comment, through mail, email, or phone.

Feel free to copy and paste the below letter, or write your own letter and send it to APS to speak out against the dehumanizing blog title, “Full Frontal Psychology.”


I have come across the blog titled “Full Frontal Psychology” on the Association for Psychological Science website. I think it is great that APS is publishing on psychological topics. I wanted to say, however, that the title of your blog is troublesome at best. I realize that it is a play on “full frontal lobotomy” and may even be joking about how the field of psychology came from such crass roots. However, it is disturbing that your blog is titled this, especially as a blog on the APS website. There is nothing funny about frontal lobotomies. There is nothing humorous about people losing their ability to have emotions, autonomy, and full range of life that a lobotomy steals from a person. It is not enough to say that this is all in the past, either, as anti-psychotics that are still being prescribed today for psychiatric conditions were first given as a “chemical frontal lobotomy.”

There are people still alive today that have been affected by frontal lobotomies, whether directly or indirectly. To have your blog name be a play on words referring to such a dehumanizing procedure is horrific and depraved. Psychology is a field meant to help people, not laugh at its horrific roots and the lives the frontal lobotomy procedure have ruined.

There are people that visit the APS website and wish to read news and blog articles, APS members, psychological researchers, practitioners, consumers, mental health advocates, and activists that are offended and saddened by the wording of your blog title. As the Association for Psychological Science is often seen as the face of the field of Psychology, the blog title “Full Frontal Psychology” is reckless. I cannot visit the APS website or be affiliated with APS in good faith now that I know APS has been careless in producing a blog with such a title. I urge you to change the name of your blog, as it makes a mockery of lives that have been ruined and people that have been dehumanized through frontal lobotomies.

Thank you,


APS website contact form: http://www.psychologicalscience.org/contact/index-new.cfm

APS Facebook Page: https://www.facebook.com/PsychologicalScience?ref=ts

APS President, Douglas L. Medin, Ph.D.
Phone: (847) 467-1660
E-mail: medin@northwestern.edu

APS Office Mailing Address:
Association for Psychological Science
1133 15th Street, NW
Suite 1000
Washington, DC 20005

Contact Information
+1 202.293.9300 (phone)
+1 202.293.9350 (fax)



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